YOUR HOME BUSINESS
Peter Arnold, CLU, CFC / Founder Dear Reader: My name is Peter Arnold, and I appreciate providing you with this Special eREPORT. The purpose of this Special eREPORT is not to emphasize only the "negatives" of the Home Business industry (the "positives" far outweigh those). In fact, I have been a most 'passionate ambassador' for the Home Business industry for over 20-years now - with Affiliate Marketing, Network Marketing and Direct Sales. My intention here is to give you information that (hopefully) will help you understand the major KEYS to properly selecting - and successfully building - a solid Small (or Home) Business, especially in today's rapidly "changing" environment. It is presented both from the perspective of you as a PERSON - as well as from looking at the BUSINESS itself, in the evaluation process. It is also to help you protect yourself from the disappointment, frustration and heartache which sadly, hits SO many in this industry, and subsequently, causes such a high drop-out (attrition). CNN Video - There has never been a better time than 'right now' to start a business from home. In fact, a recent CNN News Clip (about 3-min, after a brief commercial) says that - although the economy may still be in the toilet - this is the "perfect" time to start our own Home Business. CNN interviewed an economist from Temple University (PA) - and she says that, if we do it 'right' (through Social Networking, etc), that we, as entrepreneurs, can become the LEADERS of the future economy. Well worth viewing => Click Here Dr. Paul Zane Pilzer - See what this famous author / advisor says (PDF) => Click Here Autoresponder Messages - Just because you asked for this eREPORT - it does not mean that your name will now be "dumped into an Autoresponder" so that you get 'bombarded' with on-going messages in your Inbox (as is the usual case). If you 'wish' your name to be added to my Autoresponder, to receive more (hopefully valuable) information from time to time, I will be pleased to accomodate you. BACKGROUND Here is a brief overview regarding my own situation: Personal - I live in beautiful Atlantic Canada with my lovely wife, and best friend, Mary Ann, an RN. We are blessed with two outstandind sons, both university graduates and both successful in their careers - plus two wonderful daughters-in law. If you wish, you can 'meet' our family - please => Click Here Professional / Business - With a background as a Financial Advisor and a Business Consultant, for high net worth clients (health care professionals), I am used to being skeptical, and doing in depth research and due dilligence for them, since they always get 'bombarded' with investment deals, business offers, tax shelters, joint ventures, home business opportunities, scams & schemes, etc., etc. Depite some of the harsh realities of the Small Business & Network Marketing industry - and the RISKS involved - I continue to respect its business model as the one of the finest on the planet. And I say this, having been a part of that industry for over 20-years - as a Customer, an Affiliate and a Coach. Some years ago, I founded Business Achievers Academy, and then my wife (an RN) and I established Wellness Achievers Academy. These two Internet businesses are both divisions of the Academy Group Online (see at the bottom of this page).
ANMP - I have also been proud to serve on the Board Of Directors of our professional association - the (global, non-profit) Association of Network Marketing Professionals - aka the DRA), for almost 4-years, representing Canada. Its purpose is to educate, to protect and preserve the rights of Reps / Distributors and Direct Sales professionals everywhere. Y/our ANMP is the only organization in existance that works strictly on YOUR behalf - to bring about a better relationship (in the form of a closer "business partnership") between Companies and Distributors / Reps - and to fight the many battles 'behind the scenes' with government regulators (like the FDA and the FTC). The ANMP is one of the very best friends you'll ever have in this industry. More information on the Association of Network Marketing Professionals => Click Here Friends / Associates / Testimonials - In preparing this Special eREPORT, I am most grateful for the friendships I have and the close business alliances I have with many top industry professionals and leaders - people I respect and learn from => Click Here
HOME BUSINESS INDUSTRY Economy - Because of the current economy, many people are worried about the health of their savings / investments / homes / careers / retirements. It's been considered the worst downturn since World War II - and most experts believe it will take a few years before we return to a healthier economy - especially with such high unemployment. Many are seeking alternative ways to secure a better financial future and to gain more control - including working from home, by starting a BUSINESS of some kind (and most often, using the Network Marketing business model, it seems). And with the power of the Internet, this is becoming a reality for hundreds of thousands of new entrepreneurs every day. My own specialty over the years has been in counseling Health Care Professionals, Business Associates and Home Biz Entrepreneurs. I have witnessed the high stress, frustration, discouragement - and pain - that many clients and associates go through - with all the red tape and uncertainty in their jobs, businesses and professions, in these times. The Industry - As I indicate above, the (50+ year old) Network Marketing industry is one that, despite its critics (and I used to be one of its most vocal!) - has a business model that really has no equal for building a successful Home Business, in today's world. WHY? - Well for beginners, where else can one find - wrapped up in ONE business, the opportunity for - leverage - residual income - self development - close friendships - TAX incentives - complete debt elimination, time freedom and economic independence - recognition - travel - leadership growth - a sense of belonging - more fun - the chance for a better life - to name only a few? Yes, the potential REWARDS can be almost beyond belief - and I see it almost as a "calling" - again,
Home Business TAX Savings! - Watch Dr.
Ron Mueller's Video on => Click Here
Taking this to a deeper level - WHY am I so passionate about the 'potential' here? Industry Mission - Because of what we DO in our Network Marketing world -- because of the CAUSE we represent -- because of the HUMANITY we serve. We in this industry - reach out to more people - we touch more lives - we bring more good -- we spread more WELLNESS (personal / financial / business / legal / spiritual / + +) -- than just about any other calling on this earth. I believe that we should RECOGNIZE this - that we should be PROUD of this - and that we should do whatever is absolutely necessary to PRESERVE this heritage, as it is an awesome responsibility we hold in our hands.
BUT - like any other industry, business or profession - it is not 'perfect' - NO - and I used to be one of its most severe critics! :>) Over the past 20+ years, I have learned (and personally experienced) the good, the bad and the ugly of this industry. And therefore, I feel priviledged to be providing you with an unvarnished look at the TRUTH about an industry that offers SO much promise - to SO many - yet is littered with far too much HYPE and too many MYTHS and MISCONCEPTIONS. I'm talking about the Home Business Industry - and in particular, the MLM-Network Marketing business model (although there are others, such as - Affiliate Marketing - Internet Marketing - Top Tier Sales, etc) This Special eREPORT is provided with the hope that you will receive a much clearer understanding about - and a greater appreciation for - the potential that a (properly chosen) Home Business can offer you. Because of the power of "leverage" + "geometric progression" + (largely passive) "residual income" - all of which are UNvailable in almost any other business, industry or profession - you have the possibility, with a solid Home Biz, of achieving complete TIME FREEDOM and FINANCIAL INDEPENDENCE, through wealth accumulation. In addition, there are the friendships gained, the satisfaction of helping others achieve their goals, the chance for self growth, travel, recognition, etc. The ultimate satisfaction and peace of mind can be almost beyond belief. Yes, these rewards ARE possible for you => IF you are able to learn the critical KEYS behind intelligent research + proper evaluation of a solid Home Business opportunity and => IF you're prepared to put in the WORK + follow the right financial, business, marketing and ethical principles.
FOR YOUR INFORMATION & PROTECTION SELF Branding - I have always been a strong advocate for the need to "brand" yourself - (YOU, Inc) and not the companies and their products (as they would prefer). This is all about becoming the CEO of your own Business Enterprise. The reason is because first, in Network Marketing, you do not own your OWN business (despite what all the glossy brochures and websites say) - you are simply a Sales Rep for your company's products & services. Yes, you are an IC (Independent Contractor - but you are not an IBO (Independent Business OWNER). Not that this is a "bad" thing - it's just the reality. A Distributorship does not give YOU ownership (that rests exclusively with the company, who has all the control - makes all the decisions - owns all the assets (it's all spelled out in your Legal Contract with them (their P&Ps). Therefore, if anything ever goes "amiss" with your company (it happens all the time - corporate takeovers - distributor terminations - lawsuits - negative press) -- if this happens, and you have tied your own "identity" around your company - you could easily get into in deep trouble. Also, if your Home Business is your primary source of income, you're very vulnerable. At some point, you need to "position yourself" so that your Network Marketing business is not your actual BUSINESS. Instead, it should be a (very important!) "part of" your 'overall' Business ENTERPRISE (again, YOU, Inc), where you build up 'multiple' revenue sources, for diversification and safety). There are many excellent training resources available on HOW to do this. SELF Branding can be done both ONline and OFFline (warm market). Ideally, a "balance" is best. And I'm talking about "authentic" branding here - being honest and humble about your deep desire to truly ADD VALUE to people's lives - to HELP them - to develop yourself over time as a GUIDE for others - as a LEADER, who will naturally "attract" people to you - because "leadership" - and developing "other leaders" - is the ultimate goal in this industry (teachers, teaching teachers to teach). Sequence - There are many ways today to advertise and promote yourself as a LEADER, including --- Business Meetings and Webinars --- through Funded Proposals, within your Marketing Funnel --- via Social Media Networking / Pay For Click (PPC) Advertising / SEO (Search Engine Optimization) / Personal Blogs / Video Marketing / Content-Rich Articles, etc, etc). However, this is a "process" - it takes time, skill and patience - it has a learning curve. Therefore - unless you already posess some of these skills when you're first starting out - it is strongly recommended that you use simpler (more duplicatable) strategies to 'kick start' your business in order to generate an early cash flow. Internet 'Attraction Marketing' - This has become a 'primary' way for serious marketers to succeed in today's competitive marketplace. It is also an excellent way to enhance Self Branding. This is about using INTERNET MARKETING to "attract" prospects to you - in order to help build your Home Business ONLINE. The methodology for Internet Attraction Marketing is taught by many - but the 'leading' resource for it, in our opinion, is from the experts at Renegade Professional (the new RenegadePRO - which is the more advanced part of the (FREE) beginner's program - Renegade University ). Renegade Pro was essentially a gathering of Network Marketers who were seeking to escape the less than desirable practices and reputation that was associated with some of the traditional Network Marketing techniques - and they were looking for ways to apply INTERNET technology to their efforts. And hence the name “renegades". While Network Marketers still make up the majority of those in Renegade Professional, more and more people from 'traditional' businesses have become involved in the organization, drawn by the incredible, click-by-click learning model put together for their students, by Mike Klingler and my good friend, Ann Sieg.
The ideal place to get insight and a grounding on this model is to get yourself a copy of Ann Sieg's exceptional eBook - The Renegade Network Marketer ((which also gives you her entire Renegade SYSTEM for FREE)). And the best way to get each of those is to first, get her other outstanding eBook - "Attraction Marketers Manifesto" - it's FREE - it's a Gem. (Another excellent source for this is Mike Dillard's eCourse - " Magnetic Sponsoring "). Balance - For many (most), there is a "technical" learning curve involved with building a business Online (via Internet Attraction Marketing). It will take some time and patience and skill to create your own Marketing System // Funnel. You can outsource it, of course (like I did) - or, you can also choose to plug into a ready-made system (more about SYSTEMS at the bottom of this eReport) This is why we believe that Home Business entrepreneurs should strive for a "healthy balance" in their marketing strategies, between the more traditional OFFline methods and the newer ONline methods. Each has outstanding benefits, and a "blending" of both will usually work best. --------------- // --------------- NOTE - My intention with this Special eREPORT is not to get into the specifics of this important (SELF Branding) area, other than to mention it. My real purpose here is to "dig deeper" into the real KEYS for choosing a solid business -- to give you a basic, simple BLUEPRINT for success with any Home Business which encompasses the Network Marketing model. And what I will cover below will likely be quite DIFFERENT from what you've seen from "typical" reports and trainings on this vital issue. But first...
Why Do SO Many If you and I were sitting down having a discussion, and I asked you to tell me the reasons why YOU think most people fail in ((quit)) a Home Business, what would you say? Would you come up with some common answers like these?:
Well, some of these are indeed reasons why people quit, for sure - but let’s also look at some of the underlying causes that aren’t always discussed.
Even though there have been (and still are) a small percentage of highly successful people to emerge in the industry, the MLM business model, by its very nature, creates a tremendous amount of resistance - because it requires people to face one of their biggest fears – possible REJECTION. Many people hate selling and will do just about anything to avoid it. But, as you’ll soon find out, this is just the tip of the iceberg behind some deeper reasons behind MLM failure…
Today’s work-at-home" entrepreneurs are fighting an uphill battle against cut-throat competition and rising advertising costs - while the promises of “residual” income are being ripped out right from under their feet. In spite all the rah-rah - and glamour shots of beautiful people standing beside expensive cars, in front of million dollar dream homes - the companies with crystal chandeliers and debt-free Dunn and Bradstreet ratings, "traditional" MLMs have failed to deliver on its promises to 95% of the people they attracted.
REALITIES
With an average Distributor retention rate of less than 3 months, the promise of building a secure “residual” income in a traditional MLM-Net business within 3-5 years is all but dead for the average person. It may have been true in the past, but not today. Those days are gone, and it’s not all their fault. Most people don’t have a chance at making any real money in a traditional Home Business these days - and it’s not because they fear rejection, lack desire, confidence, or marketing experience, etc. Here's part of the plain, unvarnished (quite harsh) TRUTH… --- Most people who join will do NOTHING – Many of them are lazy, and expect it all to be done for them (just like the ads promise). Most people will not even ‘use the products’ they purchase to qualify for commissions each month. They won’t read books and they won’t listen to tapes to grow themselves personally - even if you give them to them for free. They never have the "time" because they’re too busy doing - nothing. Only around 25% to 30% of people will do a little, but less than 10% will be committed. --- Recruiting, for most people, is about as enjoyable as a prostate or pap exam. The majority are not sales types and will resist selling and anything that involves facing their fears and rejection. When newbies are told to make out their list of friends and family - or buy biz-op seeker leads and cold call them, only a small percentage of these fledgling networkers will follow through, and the majority will eventually sneak quietly out the back door, never be heard from again. --- Lack of cash flow. Only one third of one percent of all network marketers will make enough money to cover ALL of their expenses. The other 99.66% will lose money or break-even. Most of the money is gobbled up in expensive products, promotional material, books, tapes, the never-ending functions, baby-sitters, take away meals and 100's of gallons of fuel to attend all the meetings, rah-rah rallies, and presentations. --- Hype & False Promises. Lying, putting down other companies and the use of hype is commonplace. Leaders will tell you anything to keep you ordering products and pushing the opportunity. --- Relationships. A typical MLM business puts enormous ‘stress' and heavy pressures on marriages and other relationships. Some people become so "focused" on building their business that they lose sight of everything else in their life. The pressure to ‘keep on keeping on’ is intense - and most people 'spin their wheels' for years and years without ever getting ahead.
More on => ATTRITION People QUITTING is the "curse" of the (Network Marketing) Home Business industry, unfortunately. Leaky Bucket - Building a full-time income with most MLM-Network Marketing businesses is like trying to constantly "fill a leaky bucket" - because unfortunately, new Distributor recruits end up going OUT the back door as fast as they come IN. Every 6-12 months or so - tens of thousands of Distributors hop from program to program. Just when YOU think you’ve found a program you can call your "home" - and finally sink your teeth into it -BAM! - the vicious cycle starts all over AGAIN. Some people may be fortunate enough to get ahead of the income curve - for a little while - IF they have the money, time, and energy - but it’s only a matter of time before they’ll have to move again - and again. The big promises of MLM - and building a “life-long” RESIDUAL income in 3-5 years (or more) - is never going to become a reality for the "average person" today. It may have been true in the past, but not so today. Those days are gone. Flawed Model - The pursuit of the "MLM Dream" has cost hundreds of thousands of people their friends, time, money, and in a lot of cases - their sacred honor. Most MLMs are fatally flawed, meaning that they CANNOT work for most people. And what makes it even worse is that the 95% failure ((quit)) rate reaches across all companies, all compensation plans and all products. Sure, most companies can point to the handful of "SuperStar" recruiters who have earned megabucks. But they’re part of the 5%. What they WON'T do is show you the list of the THOUSANDS of ordinary people who have SPENT and SPENT and SPENT - seldom ever earning even a single commission check. And do you really think MLM companies and their top earners want the masses to know their ‘dirty little secrets’? Of course not. Remember the scandals of insiders from the tobacco industry blowing the whistle on how cigarettes were deliberately made to be more addictive? Not everyone will listen. Most people won't want to listen because they’re in denial. But I'm hoping you're not 'most people'. W-H-Y Such Turmoil? - For starters, this is a rapidly "changing" industry - and one of the reasons for that is...
The INTERNET Although the Internet has leveled the playing field for Home Biz entrepreneurs in the 21st century - making it easier for newcomers to climb the ladder faster - it has also become a major "curse" in some cases. Along with other media - the Internet - despite its wonderful "leveraging" power - has caused people who participate in most MLMs today to become obsessed with “getting in on the ground floor” -- “pre-launches” -- “the next big thing” -- and anything else that revolves around timing -- and it will never go back to the way it was in the past. When something “newer, bigger, better, and easier” comes along - people get distracted easily and, if there's NOTHING ATTRACTIVE ENOUGH TO KEEP THEM IN their current MLM, they jump ship - thinking that the grass is always greener somewhere else. More about ths further along. It’s like musical chairs - when the music stops, they scramble to find a seat in the next brand new MLM pre-launch - thus robbing Peter to pay Paul - destroying their last program from the bottom up in the process. The solution is NOT in joining an opportunity with a better comp plan, a better product, or a better system – nevertheless, this has caused (some) MLM companies (and Distributors) to stoop to low levels with all kinds of back-stabbing, name calling and lawsuits. Example - Here’s a real-life scenario that’s happening all too frequently these days with most MLMs. Let’s say that over time, you’ve built a fairly large MLM-Network Marketing organization - that’s paying you about $10,000 a month (or more). As planned, you decided to quit your job several months ago - you took out a bigger mortgage on a new house - and bought that new car you've always dreamed of. By all accounts, life is pretty good. Then one day, a NEW company comes out with a similar, competing product to your company's flagship product - offering you much bigger commissions. They say they’ve combined all the other competing products into one single product so you don’t have to work as hard, etc (how fortunate for you). As a loyal leader with your current company, you decide it’s best to focus on your ‘current’ program, since you have a lot of time and money already invested there. Up In SMOKE! - But, since news travels very fast on the Internet, one of your own Leaders decides the grass IS greener - so he jumps ship and moves over to the NEW company. But the worst is yet to come. Not only is this leader no longer promoting YOUR primary program any longer => with one click of his mouse + with a single e-mail to his own list ((of a couple thousand contacts - which include his (your) downline)) + your upline and cross-line - he INSTANTLY basically "destroys" dozens of people's businesses, cutting their checks in half, or even worse - including YOURS - meaning you are literally at RISK of seeing your income evaporate overnight. Note: Direct Sales (Top Tier) - Please understand that this Special eREPORT is not to be confused with the (anti-MLM) hype put out with the "Coffee House Letter" that many are using to promote their (Top Tier) Direct Sales businesses. They refer to them as GPT (Get Paid Today) - asking for very high initial consumer investments ($1,000-5,000-10,000) - from which very high 'commissions' are paid out, obviously). Personally, I find that letter to be very negative (and disrespectful) to the Network Marketing industry - and, having 'participated' in these myself, I have some serious reservations about (some of) them. Alert - This IS happening all the time in our industry with the majority MLMs, which are primarily DISTRIBUTOR based - and there's ((almost)) nothing you or I can do to STOP that. - because what's happening is - for the most part, you are completely DEPENDENT upon "strangers" (Distributors) that you've never even met. Which means you have NO CONTROL over them. The fact is, you don't know what kind of long-term plans that people in your downline (DISTRIBUTORS) have - or how "influenced" they might become by those (get-rich-quick) INTERNET deals, scams & schemes. Many of them could (and do) "jump ship" to pursue "other" MLMs. Yet YOUR future commission checks are almost 100% "dependent" upon THEM - and hundreds or thousands of others just ‘like’ them - REMAINING WITH your company. NOT a good scenerio, especially when your GOAL is to develop a secure, and growing, passive income. DISTRIBUTORS -vs- CUSTOMERS - As you're about to discover below, in the KEYS to Home Business success - when an MLM-Network Marketing business is built based on the DISTRIBUTOR model ((the vast majority of MLMs)) - instead of on the CUSTOMER model - it creates a foundation that becomes quite unstable - it begins to unwind - it causes a very high drop-out rate. That's because it's ONLY when => real CUSTOMERS reorder a consumable product or service - on a regular basis - month after month (like with the Phone companies - the Cable companies - the Insurance companies, etc) - that building long-term residual wealth will ever become a possibility. Period. And this does NOT mean primarily, the company’s DISTRIBUTORS self-consuming those produces and services on monthly Autoship (which is the majority rule with most MLMs). NO - I'm talking about authentic CUSTOMERS - who "love" the products on their own merit - WITHOUT any Compensation Plan or incentive attached. And this means associating with a company that "focuses" on - and offers - outstanding products & services (ideally, with a remarkable "flagship" product or service that YOU are passionate about) - products and/or services that also capture the hearts of consumers!
(12) SUCCESS K-E-Y-S ----------------------------- // ------------------------------
Below, are twelve (12) specific KEYS for greater SUCCESS in your Home Business: (KEY #1)- SUCCESS MINDSET - It all starts here. This is JOB ONE. Our ultimate success - in our careers - in our businesses - in our professions - in our lives - will be governed by how we THINK. Our own success will always come from the INSIDE (that precious, powerful 6-inch space between our ears) - not from the OUTSIDE (from Tools / Systems / Strategies, etc). It's not about "how to DO or WHAT to do" -- it's about "how to THINK and who to BE". To be RICH is to first ==> be rich of M-I-N-D. And it's something we need to "work on" all the time - our own SELF GROWTH. We ARE what we think - what we read - what we listen to - what we watch - and who we hang out with. Through the awesome power of positive THOUGHT ((and ACTION)), we can manifest ANYTHING we passionately desire in life. Our "past" THOUGHTS have created our current reality. We are each creating our futures with the THOUGHTS we think "right now". ---------------------------------------------------------------------------------------------------------------------------- --- "Whatever the mind can conceive, and truly believe, it can achieve." (Napolean Hill - 'Think And Grow Rich') --- "All that we accomplish or fail to accomplish with our life is the direct
result of our THOUGHTS. We are today where our THOUGHTS have brought us - we will be tomorrow where our THOUGHTS take us." (James
Allen - 'As A Man Thinketh')) And what's so encouraging is - your THOUGHTS are the one thing in this life that YOU have absolute and total "control" over. Here are some important parts of having a Success Mindset... (1)- Determine your WHY ("Desire is the starting point of all achievement" - Napolean Hill) (2)- Set exciting (but realistic) GOALS - review them daily - share with those you respect (3)- Make a serious COMMITTMENT to your Home Business by taking ('income producing') ACTION Steps on a consistent basis
(4)- Develop your LEADERSHIP skills - and then work to duplicate that environment throughout your entire group (teachers, teaching teachers to teach). This is obviously a vast subject - but within the Home Business industry, it becomes imperative for you to acquire the attributes of a Leader over time - to set the example - the pace. Leadership - Here's a little website I created that gives an overview => Click Here Mentor - Did you ever stop to think about how important it is to align yourself with the right people as you go through life? No matter what area of life it is you're looking to accelerate in, aligning yourself with the right people can make all the difference. For example, the greatest athletes in the world reach their peak - in large part because of the Coaches and Mentors they work with. And the most successful entrepreneurs out there "surround" themselves with the right people. When you really think about it, you will realize that top achievers in ALL areas of life surround themselves with the best people they can find. Mastermind Group - As well, when you choose to hang out with people of "like mind" - you simply multiply your chances of attaining your life purposes. In the best-seller book - "Think And Grow Rich" - author Napoleon Hill talks a lot about the enormous advantages of a Mastermind Group. MINDSET is SO critical to your success that I created this to expand on it => Click Here
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(KEY #2)- Build 'RELATIONSHIPS' - People buy products (and seek out Home Biz sponsors) from those they KNOW - LIKE - TRUST. Building trusting RELATIONSHIPS with your prospects, customers and biz partners will always, always be a KEY priority - regardless of whether you're building your Home Biz ONline, or OFFline, or both. TOOLS (including the Internet) and SYSTEMS - as important as they are (and they are) - will never ‘replace’ that personal contact. Whether - in person - by phone - e-mail - direct mail - social media - whatever - you need to be ‘networking’ with people - you cannot ‘hide’ behind your computer (which is strictly a tool [but a highly useful one]). This is first and foremost, a PEOPLE business - where you must constantly add high VALUE to them and their businesses, with helpful tools, resources and rich content information. But keep in mind that - they don’t care how much you know - until they know how much you care. Relationship Marketing - Here's a Graph that shows exactly what this is => Click Here
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(KEY #3)- Your POLICIES & PROCEDURES (P&Ps) - When considering an MLM company, most experienced Network Marketers will advise you to carefully check out what I call the "obvious" areas -- the Management structure [experience / integrity / talent / leadership] -- their Track Record -- Financial Stability -- Products & Services [guarantees / service / exclusivity / patents / pricing / market demand / baby boomers] -- the Timing -- the Pay Plan [fair / balanced / reward the right behavior, etc] -- their Training [in 'business management & education', not sales] -- their Support [tools / systems / resources] - etc. BUT what almost "none" of them ever recommend this one ((and it should be at the very TOP of your list)) - - - Policies & Procedures (P&Ps) - This is the LEGAL AGREEMENT you sign when you "join" an MLM company (and sadly, it's usually signed without even "reading" it, let alone carefully "studying" it). By itself, the P&P document will tell you "everything" you need to know about the integrity (or otherwise) of the company owners. It may be in the "fine print" - and you may need to "dig" for it - but the P&Ps will truly reveal a company's thinking - its heart - its attitude towards the field. It spells out the Corp. 'rules' and 'philosophy' behind its -Terms & Conditions - its Comp Plan - its Customer Service - it's Product Research - its Customer Satisfaction Guarantees - its whole Field Support Structure - and much more. -- Red Flags - Many companies have a "ton" of RED FLAGS in their P&Ps and in their T&Cs (Terms and Conditions) -- I call them "gotchas" -- and many have P&Ps that run 20-40 -to over 100 pages long! Many P&Ps are not even 'openly displayed' on their website Home Page. -- Hidden P&Ps - To me, it is outrageous that any MLM company would NOT show a link - easy to see - right on their Home Page - to their Policies & Procedures. Some companies actually "hide" their P&Ps - and//or won't let you even "see" them until you're almost signed up - or worse still, not "until after you join" - amazing. What does that tell us ((perhaps they 'do' have something to hide))? On the other hand, in fairness, if your primary interest is to only generate a very small cash flow, say - to "cover the cost of your monthly products (Autoship)" - then the P&Ps are not such an issue. With some companies, this is quite common. -- Legalese - The P&Ps are drawn up by the company's bank of attorneys - to protect the "Company" - not the "Distributor" - and it gives the "company" all the control, power and ownership ((of ALL the assets - the products, services, offices, promotional material, websites, compensation plans - and "your" "downlines")). -- 'Gotchas' - Many (perhaps most) of these P&P documents contain some very serious "gotchas" - minefields, that WE as Distributors//Affiliates need to become educated about, and keenly aware of - such as the possibility of "termination" (often unjust) - potential "lawsuits" - the right to impose negative changes in the Comp Plan - the right to "go direct" and bypass the Rep -- all things that could wreck absolute havoc on families, both financially and emotionally. Note - Obviously, the companies have every right to protect themselves legally (and
thus, their Reps) - that goes without saying. However, many of these (often, boiler-plate) P&Ps contain language that most lay
people cannot understand - but, bottom line => Reps/Distributors do not - "own
their OWN" business - as is usually promoted in the glossy print ads. They are strictly "commissioned Sales Reps" for the company. Not that
this is a "bad" thing - it's just the reality. Yes, Network Marketers are IC's (Independent Contractors) - strictly for TAX purposes, so as
not to be treated as Employees - but suffice to say, they are not IBOs (Independent Business OWNERS). I-N-T-E-G-R-I-T-Y - This is SO important to look for. It should be the very "foundation" of the company's Leadership. It is moral soundness - it is honor - truth - character - freedom from corrupting influence, or motive. It is about practicing the Golden Rule. It is about treating people with respect - without judgement. It is the most 'fundamental source' of one's personal worth. It should cause the Management / Ownership to provide the highest level of CARE and ACCOUNTABILITY to those they lead. You need to look for it - in their Vision - in their Mission - in their Leadership - in their Purpose - in their Values - in their Promises => so that you will always "know" you have the SECURITY of being able to pass your businesses on - to your children and to their children. IF (potential) Reps/Distributors would only take the time to "print out" and "read" and "study" those P&Ps first - (or have a legal mind do it for them) - BEFORE agreeing to them, and signing on the dotted line - they might avoid the terrible heartache that they could face later ((loss of their check // unjust terminations // lawsuits / etc)) . And that exercise ought to be conducted with a 'microscope' seraching for the central theme of -- integrity throughout those P&Ps. Once again, this is not to "put down" the many fine MLM companies out there - or the industry - NO. This is only an alert to the realities and to strongly encourage individual "due dilligence". For MORE info => Click Here + Here
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(KEY #4)- TIME Management - If your goal is to have a "highly successful" Home Business - here's some excellent advice (for all of us :>)Here are the three (3) things you can do with your TIME: You can -- INVEST it -- SPEND it -- WASTE it. Let's take the 'last' one first... WASTING Your Time - pursuing people who are not good, qualified prospects for your business - surfing the internet aimlessly - making personal phone calls during working hours. There is plenty of time at night or on weekends for web surfing, personal phone calls or whatever else is necessary to make life a little fun. SPENDING Your Time - sorting and responding to email - dealing with (un)necessary business paperwork - doing Twitter, Facebook, Social Networking, etc It's impossible to use every bit of your time during the day at maximum efficiency. A certain amount of it will have to be spent, there's just no way around it. But when you do spend your time, try to do so wisely. INVESTING Your Time - Here is where you'll reap the "biggest" rewards. We all need to "invest" time in OURSELVES first. By investing our precious time - to acquire the Right Skills - in Self Growth - in Positive Thinking - in gaining a Success Mindset - these are the finest investments we can ever make - and with the largest ROI. Yes, we're all human - we can't possibly always utilize 100% of our time wisely. All I'm suggesting is - jealously guard, and wisely use, the time you have during your day.
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(KEY #5)- RETENTION => 'Missing Piece' of the Puzzle - IF you can put together a solid Home Business, with a HIGH RETENTION of REPS (Affiliates / Distributors) - and CUSTOMERS => YOU will succeed beyond your wildest dreams. With 'most' (MLM-Network Marketing) Home Businesses today unfortunately, this can not be achieved, as the DROP OUT rate is too heavy. It is only with a high RETENTION rate that you will ever create the major prize in the Home Biz industry - that big DREAM of entrepreneurs => that (on-going) RESIDUAL INCOME flow. Nothing else really matters. Although many factors are very important for your success in a Home Biz, the plain truth is this => 'without' a healthy CUSTOMER-to-Rep ratio + a high RETENTION rate, success will simply NOT happen for you. It doesn't matter if you have the best Comp Plan - the best Products (although this helps) - the best Management Team - the best Training & Support, etc => unless you also have a very LOW drop out rate, the (sad) outcome is predictable. RETENTION is SO critical to your success that I created this to explain it => Click Here
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(KEY #6)- What is Your 'ROE'? - I'm not referring here to "Return On EQUITY" although there is a strong parallel! :>) What I'm talking about your "eturn On EXPERIENCE" Most Home Biz entrepreneurs constantly "jump from company-to-company". So, 5 years from now, they may have => "6 months experience with 10 different programs". Instead, what they need is => 5 YEARS of continuous experience, ideally with just ONE high quality Home Business. Most people in this industry have spent 'decades' to get to where they are today – and, most don’t like where they arrived - but they (unwisely) hope they will win the LOTTERY - by jumping into the latest, hottest, slickest get-rich-quick scheme. Five years from today, most people will simply be five years older, and no closer to their financial dreams. In fact, they will have fewer years to work with, so they will actually be much further away from their dreams than ever. It doesn’t have to be that way for YOU. Instead, IF you really applied yourself - and stuck with ONE solid, high quality Home Business - for 5 years - you just might end up independently wealthy. The very best way to insure that you take advantage of this critical TRUTH is to choose your home business wisely - and very carefully. And that is largely what this Special eREPORT is all about.
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(KEY #7)- TIME - MONEY - SALES SKILL - Estimates are that the Home Business FAILURE ((QUIT)) rate is 95% - but no one really knows for certain. However, the one thing that is commonly agreed on is that it's rate is extremely high. Millions of men and women, from all over the world, have tried their hand at Home Business - and failed, multiple times. Some would admit thay didn’t try very hard to succeed. Others, that they had fallen prey to one of the “get-rich-quick” schemes that had ZERO chance to succeed. However, many actually try to carefully select companies with financial strength and quality products – yet they STILL fail (quit). In my own case - I quickly discovered that - even though I was very successful in my PROFESSIONAL practice - those skills were not "necessarily" transferrable to a HOME BUSINESS. In spite of being well educated, and intelligent - there is NO GUARANTEE that "success" will follow in a Home Business. The mere fact that a person may endure the long educational process to "acquire" advanced degrees proves they are willing to work – yet they still may fail in (quit) a Home Business. Here's what's so interesting... -- the vast majority of those you might "expect" to fail in business - WILL fail. -- however, the vast majority of those you would NOT expect to fail - will most likely ALSO fail. WHY? Hmmm... Here's what you need to do for the answer. You need to "shift" your focus away from the PEOPLE who fail (quit) - and instead, switch it to the BUSINESSES that they fail with (quit from). So in this exercise - instead of thinking about "what it takes" to be SUCCESSFUL in a Home Business - think about what it takes for a HOME BUSINESS to be successful. Critical difference - major importance. Just as the human BODY needs => food, water and oxygen in order to thrive - a Home BUSINESS also needs three (3) essentials to thrive. Most HOME BUSINESSES need => time, money and sales skill from the ENTREPRENEUR to be profitable - all (3). Good Example: There was a small, family owned Pizza Shop, that specialized delicious, mushroom and bacon pizzas, with thin crusts. The husband and wife were ready to retire, so they sold their successful Pizza Shop. And, as is commonly the case, though they got some money up-front, they actually financed the sale for their buyers. The new owners very quickly began to FAIL - and the couple had to "take back" their Pizza Shop. Almost overnight, they had the Pizza Shop booming' again. So, once again, they sold the Pizza Shop to a 'different' buyer. This new buyer also quickly FAILED. The original owners once again, took their Pizza Shop back - and had it booming again, in very short order. They would repeat this “sale and take it back” process one more time - before deciding just to keep the Pizza Shop. Finally, years later, the husband died, and the wife simply closed the Pizza Shop. Each time the Pizza Shop was sold, the new owners were handed a successful business - with all the established employees - the same head cook - the same recipe. So, WHY did all of the new owners FAIL? They all had adequate money and time - but NONE of them had the skill (personality) to "mingle with the customers". The original owners had excellent SALES SKILL - and their customers always returned, each time they had to take the Pizza Shop back. What can we learn from this real-life story? Well, we see multiple owners who had plenty of money and time, but they failed because the successful business they choose to buy (the Pizza Shop) required higher than ordinary SALES SKILL on the part of the owner. HUGE lesson to be learned in this.
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(KEY #8)- Is the Business a Good F-I-T - for YOU? - Most of us like GUARANTEES. How about this one... Choose a BUSINESS that requires more money, or time, or sales skill than YOU have, and you are => GUARANTEED to FAIL. Frankly, that is nothing more than 'common sense', but most of people hope that the all the HYPE they hear is true. IT NEVER IS TRUE. Fortunately, not all BUSINESSES are the same - and thankfully, a few do NOT require as much time, money and sales skill as most do. None of us were really taught the fundamentals of BUSINESS in school. Home Business 101 - So, let's use a very simple (SHOE) analogy to explain this...
SHOE Example - If you were shopping for a good pair of SHOES - in addition to wanting them to LOOK good, you would want your new shoes to FIT your feet - well. Everyone who has ever owned a pair of shoes - that didn’t FIT well - can bear witness to the misery caused by a bad FIT. In order to buy a good FITTING pair of shoes, we need to know two things... We need to know the SIZE OF OUR FEET - and we need to know the SIZE OF THE SHOES we are considering. Of course, we could just go into a shoe store, and start randomly "trying on" shoes until we find a pair that we like the LOOK of - and that FITS us well. However, taking that same approach with a BUSINESS is a good way to go BROKE. As children, we learned about buying SHOES that FIT our feet well. However, none of us have ever been taught how critically important it is for us to do that same thing with a BUSINESS. So, What Can 'YOU' do About it? - Well, for starters - you need to stop trying to FIX "yourself". YOU are not the problem. YOU are not broken. You don't pay a surgeon to modify your feet - to fit your shoes, do you? Of course not - you make the shoes fit your feet! It's the same with shopping for a good BUSINESS - look for one that is engineered to fit YOU! :>) Unfortunately, this is seldom, if ever, pointed out to people as one of the KEY factors to look for when seeking the "right" Home Business for themselves. Evaluation - However, we cannot 'instinctively' know HOW TO RECOGNIZE whether a business FITS us well - or not. Shoes - When attempting to FIT a pair of SHOES to our feet, there are three (3) primary measurements that we must consider... --- the WIDTH + the LENGTH + the HEIGHT of the shoe are ALL critical for a good FIT. BUSINESSES - When we are “shopping” for a new HOME BUSINESS - there are also three (3) critical dimensions. Although we can’t actually "measure" any one of them - we can use "common sense" in order to insure a good FIT for us. Among others, the three (3) 'primary' FIT factors again are... --- enough MONEY + enough TIME + enough SALES SKILL. Also, the business needs to be a proper "fit" with YOUR interests, values and vision. So to begin, you must compare how much money, time and sales skill the business REQUIRES you to have - with how much money, time and sales skill you actually HAVE. Q- Suppose you started a Home Business that absolutely required more money than you could possibly come up with? --- you would FAIL – no matter how much time you had to give - or how much sales skill you had. Q- Suppose you started a Home Business that absolutely required more time than you could possibly give? --- you would FAIL – no matter how much money you had for your business - or how much sales skill you had. In properly “FITTING yourself” with a new BUSINESS - there are two (2) essential sets of TRUTH. ------------------------------------------------------------------------------------------------------------------------------------ 1)- The requirements (money, time and sales skill) of the business being considered. 2)- YOUR capabilities (money, time and sales skill) to "provide" these requirements. ---------------------------------------------------------------------------------------------------------------------------------------- How would you rate YOURSELF in each of those three (3) areas? On a scale of 1 to 10, with (10) being the BEST: 1)- How much MONEY do you have to put into your business/month? 2)- How much TIME can you invest into your business each week? 3)- How much SALES SKILL do you possess? When you have honestly answered ALL (3) questions - then you know, in all likelihood for the first time - “Your Business SIZE”. Only now, can you find a business that begins to FIT you well. The LOWER your (3) scores - the FEWER choices you have. Again, if you were shopping for a pair of SHOES - and you had a "weird sized foot" - you would never get sucked into a sales pitch like -- “No we don’t have your shoe SIZE - but our shoes "are" BEAUTIFUL - and they will be the envy of all your friends. Don’t worry about the fact that they won’t FIT your feet”. Bottom Line - ONE SHOE size does Not fit all - just as ONE BUSINESS does not fil all! And... It's Not YOUR Fault - YOU are likely "perfectly Ok, just the way you are" - a "normal, everyday person." Why should YOU need to change (your FEET) - just so that YOU fit the SHOE (your BUSINESS)? More REALITY - When it comes to a HOME BUSINESS - there are almost NONE today that will FIT "average, everyday people". So, companies, and their Distributors / Reps / Affiliates, will frequently use that "same ploy" to distract you away from the fact that their businesses will likely NOT FIT YOU.
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However, as strange as it may seem - that is NOT true. Q- So, if people with money, time and sales skill CAN fail - how can "average everyday people" succeed? This has been one of the biggest mysteries in the world of Home Business entrepreneurship (and it was touched on earlier in this Special eREPORT). For the answer - again, let’s not look at the PERSON – let’s look at the needs of the BUSINESS. Here's the REALITY... Every time you recruit a new Affiliate / Rep / Distributor into your Home Business, each one of them just launched a brand new Home Business of their own. The future success of YOUR home business is now tied to the success of THEIRS.
Call this - “the WEAKEST LINK in your Success Chain” If YOU were a 10 in all three categories - and you chose a Direct Sales business - paying you for your OWN sales - then as long as you chose a company that had good quality products, good customer service, and that paid well - YOU would easily succeed - because you would be the weakest link in your success chain. And, because you were a 10 in all three categories, you would be a very strong link in that chain. BUT - if you choose the more ‘typical’ Home Business - the one that pays multi-level commissions - such as Network Marketing - now, a big part of YOUR compensation will come from the sales efforts of those you recruit into your business. Are you getting the picture? It means you MUST also choose a business that will not only work for YOU - bit also work for NORMAL EVERYDAY PEOPLE - because YOUR business and YOUR income will be determined by THEIR success. In other words, YOUR success will come from busy, average, everyday people (who you want) - but THEY become the weakest link in your chain. This is so KEY - because "average everyday people" will ALWAYS be the ones that make up the vast majority of ANY business network -consequently you must choose a BUSINESS that will work well for them, (and THEIR personality traits) - even though YOU may possess higher than average capabilities. You may believe that you have such unique skills that you can defy the TRUTH on this - and therefore think you will end up with a TEAM of highly skilled men and women. However, 50+ years of FACTS are screaming at you to re-think what you are doing. Here's another TRUTH... Everyone recruits DOWN, not up. Meaning, the boss recruits the secretary (and rarely the other way around). So, over time, as your group grows, the demographic of your TEAM will soon be largely that of typical, busy, everyday men and women. There is absolutely nothing wrong with that - as long as you have the wisdom to "take advantage" of it - rather than deny it. Highly skilled men and women have immense capability to build long-lasting, nearly passive income - IF THEY WILL CHOOSE A BUSINESS DESIGNED TO WORK FOR THE “LITTLE GUY”. Please notice that I did NOT say it was easy to find a quality BUSINESS that fits (busy) "average everyday people". I said it is easy to size up a particular BUSINESS that you are investigating. It may not be a good fit, but at least it will be easy to MAKE that determination. If you think back over the three (3) essentials of a healthy BUSINESS - you might think we would be looking for ways to measure how much money, time and sales skill a particular business would require. The problem with that approach is those things cannot actually be measured. To further complicate the issue, too many companies will falsely claim to require very little of all three - but, their failure rates are extremely high. For our purposes, what we really want to know is => how many Affiliates are STAYING WITH the company ("retention") for the long haul. In other words, what is the drop-out rate? If you find a company that would work well for "average everyday people" - then obviously, the drop-out rate would be very LOW compared to most similar businesses. However, we still face the same problem -- too many people are willing to ‘exaggerate’ their numbers in order to entice you to join them. So, what can we do to get at the truth?
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(KEY #10)- No CUSTOMERS = No
BUSINESS - Here's a major KEY - as it gives us a better "understanding" of the high failure
rate of Home Business entrepreneurs - and it holds the answer to YOU finding a business that will WORK WELL for
"average everyday people".
Everyone knows that the life-blood of any normal business is CUSTOMERS (as already stressed) - yet for some reason, we all go a little brain-dead when it comes to Home Businesses – because in MOST Home Businesses ===> there are NO REAL CUSTOMERS! This point is so obvious that it shouldn’t require much discussion, but it does. Otherwise we wouldn’t have so many bright, hard working men and women failing (quitting) in the Home Business industry. So here is a little "more" Home Business 101: Home Business 101 --- you start a business, primarily to make money --- the company will only pay you when someone buys their product --- that can be either your CUSTOMERS or your DISTRIBUTORS (Affiliates) --- if there are NO Customers, income is from Distributor / Affiliate purchases --- it is very difficult for ‘average people’ to recruit many Distributors / Affiliates --- The 'Internet' can wreck havoc with a DISTRIBUTOR-based Home Business --- that means most Distributors / Affiliates have ZERO chance to make money --- distributors / Affiliates who make no money will usually stop buying products --- this requires YOU to be constantly recruiting NEW Reps / Affiliates, just to maintain CUSTOMERS are the life-blood of any business, because THEY are the only ones who buy a company’s products - just because they want the products.(with NO incentives attached). That means they are far more likely to CONTINUE BUYING, and producing commissions for YOU, because they were NOT buying in order to make money. They simply want the PRODUCTS! The presence of a lot of CUSTOMERS is direct proof that it is a REAL BUSINESS - that the company has REAL PRODUCTS - WITH REAL VALUE. A CUSTOMER-based business is an "authentic" business. That is as fundamental as it gets. If you opened a DRUG STORE - and priced everything "twice as high" as your competitors - you will go out of business, because NO CUSTOMERS will want to buy from you. Though that is simple and logical, most NETWORK MARKETING companies - with rare exception - choose to price their products and services well above market value. So the only people buying are their own DISTRIBUTORS / Affiliates (mainly because of the Comp Plan attached). Therefore MASSIVE FAILURE hits the Affiliates - even if the ‘company’ is getting rich. 'Acid TEST' - There is a critical "Business Health RATIO" that will tell you how solid your company really is. Outside of the Home Business industry, ALL successful companies have far more (pure) CUSTOMERS than Sales Reps (look at the phone companies - the cable companies - the banks, etc). Yet, within the Home Biz industry, sadly, the very opposite is true for the vast majority of companies - as they have far more SALES REPS than (pure) Customers - and hence, the high rate of ATTRITION. Sadly, a Home Business that's built primarity with SALES REPS (or Affiliates) - who are mainly "self consuming" product, on monthly Autoship, is a very UNhealthy one. A healthy "business ratio" should be, at the very least - 75%-to-25% (CUSTOMERS-to-Sales Reps / Affiliates / Distributors). Otherwise, the organization will eventually become "unstable" - and begin to "unwind" from the bottom up ((proven)). This "triggers" the mass EXODUS of Reps, hurting the industry reputation - and your business will become like a high speed "merry-go-round" - with Reps "leaving" just as quickly as new Reps "arrive" (rapid attrition). Sadly, the vast majority of Home Business opportunities today will never have a ratio anywhere near this. As soon as you do find a Home Business where the Distributors / Reps / Affiliates do have a large 'majority' of (pure) CUSTOMERS, you'll know that the AFFILIATE drop-out rate will be extremely LOW. ONLY when your Rep / Affiliate drop-out rate is really L-O-W - can you ever WIN. RETENTION is SO critical to your success that I created this to explain it => Click Here
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(KEY #11)- Your TARGET Market? - Always, always "laser focus" on a specific, TARGETED market for your Home Business growth. For example, if you're a marketer whose products are about health & wellness, try to target "health conscious" people (not necessarily "horse lovers"). Or, if you're a Network Marketer, and you want to acquire customers and grow your downlines - the fastest way is to target "other (experienced) Network Marketers" - not those outside of the industry altogether (rookies) - or those who are mostly "tire kickers" (biz opp seekers). For Network Marketers especially - there are many ways to get these targeted leads. It could be through Attraction Marketing, through your Warm Market, buying Genealogy Leads,getting Referrals, Social Media Networking, PPC, Article & Video Marketing, Blog content, etc. This is not to suggest "trying to steal" these people away from their own businesses - but rather, offering to support and help them, via good content - advice - leadership - tools - resources, etc. The bottom line? - Network Marketers 'already know' about MLM - they've 'already been trained' (to some extent) - and most are frustrated and often discouraged, looking for NEW ways to become more successful. So if you show them kindness, sincerety and respect - they'll at least 'be open' to looking at your ideas.
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(KEY #12)- Offer Support RESOURCES ('Picks &
Shovels') - When GOLD was discovered in California (mid-1800's), news of that discovery spread like
"wildfire" everywhere - resulting in tens of thousands of men and women coming to California from the rest of the US and abroad, to seek their
individual fortunes. The colorful adventure stories have "filled" many history books for decades.
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(KEY #13 - a BONUS! :>)- Your Marketing SYSTEM - Most will agree that a good SALES FUNNEL and/or a Marketing SYSTEM is essential to your success with any Home Business. Here's a Web Page I put together that explores Marketing Systems in detail => Click Here If you're a beginner, or your're experienced, but lack the technical skills, or the time, or the money - you might want to explore the pros and cons of a (pre-made) Marketing SYSTEM. There are many out there (some quite good - some not so good! :>). Personally, I use three Marketing Systems - here's one of my preferences => Click Here To see the full "details" about this Marketing System, here is a site I made => Click Here
1)--- NO Home Business is "perfect" - NO Company and NO System is either. They simply don't exist, in this industry, or in any other (they're all run by "humanoids"! :>) However, you can make wise choices IF you do your homework carefully, try your best to gather "reliable" information, and dig deep for the "facts" - the "truth". 2)--- Study your MLM's Policies & Procedures (P&Ps) very, very carefully - it's your (unilateral, binding) Legal Contract with them! 3)--- Use "common sense" to also estimate the amount of money, time and sales skill that you think a business will require of you. But devote most of your time to see ==> if you’ll be able to fairly "easily" get CUSTOMERS. 4)--- Remember - you can make a great living with ONLY Customers, but you cannot make a living at all, with ONLY REPS / AFFILIATES. 5)--- Carefully evaluate the company’s flagship product. If it is highly desirable - and fairly priced - that is a vital step in your evaluation process (because CUSTOMERS will see and appreciate that). 6)--- Ask people that who is try to "recruit" you - how many personal CUSTOMERS they have (that are NOT involved in the business). 7)--- Will you have affordable access to a highly effective Marketing SYSTEM? A corp. "replicated website" is NOT good enough. Most MLM websites contain far "too much information" to function effectively as sales presentations. That means you and your team will end up having to actually “tell the story”. Most can’t do that well. 8)--- Most companies charge a lot of money for their sales aids, tools and marketing literature. A few companies will sell you quality sales aids at or very near their own raw costs. Check this out carefully. 9)--- Training & support are huge drains on your TIME - so make certain the company handles ALL the training and ideally, you also want the company to provide dedicated Support Departments that will answer all your Affiliates’ (and Customers’) basic questions for you. 10)--- Check out the startup costs - and also, what the 'options' are for your monthly product order (autoship) in order to qualify for commissions at the deepest levels. 11)--- Look at developing your OWN Business Enterprise - where you have the full control - where you have PROTECTION, through 'multiple' income streams (DIVERSIFICATION). In other words, make your MLM be (an important) "part of" your overall Marketing Funnel. 12)--- Be sure to TARGET your marketing properly, and consider offering your prospects high value resources for their greater success.
Always remember => regardless of "how good" your research and due dilligence may be -- regardless of "how good" (or otherwise) the MLM is (that you choose for your own Business Enterprise) -- regardless of the SUCCESS KEYS listed above -- regardless of "how good" your marketing, communication and leadership skills become... BOTTOM LINE - Here is where the 'rubber really meets the road' => it sets the entire stage for your 'ultimate victory' in the pursuit of your Goals and your DREAMS. => The Hard TRUTH? - Y-O-U are by far the (#1) reason for success (or failure) in your own future => Y-O-U. => It is WITHIN - Always remember that success comes from "inside" of you -- not from the "outside". As important as selecting a good MLM is (and it is) -- as critical as good tools / systems / coaching / support are (and they are) -- the REAL answer lies WITHIN each of us. => Are you a PEOPLE Person? - the MLM part (perhaps the most critical part) of your Business Enterprise is a "people" business -- a "relationship" building business -- it requires "talking with / listening to / helping / guiding" people - not "hiding behind a computer" or trying to "automate" everything in robotic fashion. => Are you Coachable? - In MLM, there must also be a very strong partnership between Coach and Student, to bring about the 'changes' necessary for a truly SUCCESSFUL future. To achieve the highest results, you need to be willing to be coached - and to allow your progress to be monitored, on a regular basis. Two (2) aspects to the YOU Factor: (1)-- YOU (with the Team's help) are responsible for your 'own' success (and it starts with CHANGE and SELF GROWTH); (2)-- YOU (with the Team's help) are the (#1) 'reason' people will join you. They do not join Companies / Products / Comp Plans -- they join Y-O-U -- and the "values" and "vision" YOU bring to the table. No matter how great a NWM Company is -- no matter how great a NWM Pay Plan is -- no matter how great the MLM products are -- or the marketing -- or support / training -- NONE of it matters at all -- unless YOU are effectively working on Y-O-U => and on a daily basis. => Your W-H-Y - You will absolutely need a very powerful REASON for building your Home Biz -- because IT will help 'pull you through' the obstacles and challenges you'll face ahead in achieving success - in living life. Ideally, it should be a GIGANTIC Why - one that will take your breath away - one that will DRIVE you on - one that creates a crystal clear "mental picture" of what you WANT in this life - who you wish to BEcome => Personal Growth - This is why Personal Development Trainers like Jim Rohn say -- "INCOME Development will seldom ever exceed PERSONAL Development." NEVER forget what ultimately 'determines' your Success => Y-O-U -- your own Big DREAM -- your own Burning DESIRE -- your Strong BELIEF -- your Quick ACTION -- your Steady PERSEVERANCE -- your SUCCESS MINDSET + PROSPERITY CONSCIOUSNESS.
This Special eReport was written to provide you with (hopefully) good INFORMATION and EDUCATION - either to help you find a quality Home Business that will FIT you well - or to help you build your present business more successfully. Either way can truly, be life-changing for you.
Peter Arnold, CLU, CFC / Founder | |||||||
Copyright - Academy Group Online - 2011 / 2012
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(KEY #9)- What about 'Average Everyday
People'? Suppose you rate yourself with a full 10 in all three (3) categories - TIME - MONEY -
SALES SKILLS? It would seem that you could not possibly fail. 
